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Fitzgerald, F. Scott (Francis Scott), 1896-1940

"The Beautiful and Damned"


Anthony took several more drinks before he approached his fourth man, a
real-estate agent; nevertheless, he was floored with a coup as decisive
as a syllogism. The real-estate agent said that he had three brothers in
the investment business. Viewing himself as a breaker-up of homes
Anthony apologized and went out.
After another drink he conceived the brilliant plan of selling the stock
to the bartenders along Lexington Avenue. This occupied several hours,
for it was necessary to take a few drinks in each place in order to get
the proprietor in the proper frame of mind to talk business. But the
bartenders one and all contended that if they had any money to buy bonds
they would not be bartenders. It was as though they had all convened and
decided upon that rejoinder. As he approached a dark and soggy five
o'clock he found that they were developing a still more annoying
tendency to turn him off with a jest.
At five, then, with a tremendous effort at concentration he decided that
he must put more variety into his canvassing. He selected a medium-sized
delicatessen store, and went in. He felt, illuminatingly, that the thing
to do was to cast a spell not only over the storekeeper but over all the
customers as well--and perhaps through the psychology of the herd
instinct they would buy as an astounded and immediately convinced whole.


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