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Fitzgerald, F. Scott (Francis Scott), 1896-1940

"The Beautiful and Damned"

"
At this point an Irishman of saturnine appearance rose from his desk
near the rear of the hall and went out.
"That man thinks he'll go look for it in the beer parlor around the
corner. (Laughter.) He won't find it there. Once upon a time I looked
for it there myself (laughter), but that was before I did what every one
of you men no matter how young or how old, how poor or how rich (a faint
ripple of satirical laughter), can do. It was before I found--_myself_!
"Now I wonder if any of you men know what a 'Heart Talk' is. A 'Heart
Talk' is a little book in which I started, about five years ago, to
write down what I had discovered were the principal reasons for a man's
failure and the principal reasons for a man's success--from John D.
Rockerfeller back to John D. Napoleon (laughter), and before that, back
in the days when Abel sold his birthright for a mess of pottage. There
are now one hundred of these 'Heart Talks.' Those of you who are
sincere, who are interested in our proposition, above all who are
dissatisfied with the way things are breaking for you at present will be
handed one to take home with you as you go out yonder door this
afternoon.


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